Brands are losing sight of what they're paying for in influencer spend in China, per R3.
New deal will take fans 'behind the curtain and closer to the action than ever before,' Fifa secretary general Mattias ...
Bradbury, who moulded TBWA ANZ into a creative powerhouse over two decades, steps into the CEO hotseat, succeeding Tom Tearle ...
Entries are now open to nominate the women driving innovation and leadership across the industry; submissions close in March.
Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover January 12 through January 16 ...
Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...
Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech ...
Creators today shape opinions on health, finance, travel, and social issues at a scale that rivals traditional media. When ...
Articles written by Fuad Arrasyid ...
South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers ...
Networks continue to provide the plumbing, Darren Woolley writes, but the talent they trained runs the independent agencies ...
Xiaomi has long championed its ‘Just for Fans’ philosophy, and management has since acknowledged that the incident “severely ...